Case Study - Canadian Olympic Committee (COC)

Introduction

In a fast-paced digital world, where the Canadian Olympic Committee (COC) athletes operate at the highest level of competition, streamlining the user experience is more than just a luxury—it’s a necessity. Partnering with Okam, the COC aimed to overhaul the athlete experience for international events.

Challenges

Athletes, who represent the epitome of dedication and discipline, found themselves facing logistical challenges when managing their participation in global sporting events. From booking their equipment and sorting out travel plans to aligning schedules with global standards, the athletes needed a digital solution that was as agile and efficient as they were.

Mandate

Our mission was clear: Create a web application that would serve as the athletes’ digital concierge. An application that would integrate the multifaceted components of international competition logistics into one seamless user experience.

Objectives

1. Implement an intuitive UX/UI optimized for athletes on the go.
2. Integrate headless architecture for speed, scalability, and performance.
3. Utilize NextJS & Material UI to ensure top-tier responsiveness and aesthetic appeal.
4. Centralize multiple facets of athletes’ international event participation.

Strategy

Building upon our expertise in web development and rapid prototyping, we began with extensive consultations to grasp the unique needs of elite athletes. We then implemented:

1. Headless Development: We optimized the application’s speed and performance by decoupling the front-end from back-end operations.
2. NextJS Integration: This framework enabled us to offer a lightning-fast, server-rendered React application.
3. Material UI Design: Crafting a visually appealing and functional interface, tailored to the athletes’ unique requirements.
4. Iterative Prototyping: Rapidly refining the product based on athlete feedback and requirements.

Results

The web application is now a fundamental tool for Canadian athletes participating in international competitions:

1. 90% of COC athletes adopted the application within the first month.
2. Athletes reported a 75% reduction in time spent on logistical planning.
3. The platform successfully managed the logistics of over 500 athletes during the recent international games.

About COC

The Canadian Olympic Committee is dedicated to empowering athletes to achieve their best on the world stage. By championing sport, elevating athletes, and pursuing excellence, the COC works tirelessly to bring Canadian pride to every corner of the globe.

What we did